Isabella's Story
Isabella Water was founded on the principle that everyone deserves clean water. The founder, Nick Ogden, is a visionary and all around smart guy. Isabella Water offers a very cool looking stainless steel water bottle that retails for $20 to encourage people to stop buying plastic bottled water. Once someone purchases the recycled and reusable bottle, $10 of every purchase will help fund a well to provide clean water in Africa or Asia. Across the globe, one out of every eight people does not have access to clean drinking water. This is the perfect gift for those who want to go green and help someone at the same time - perfect stocking stuffer or holiday gift for teachers, clergy, gym rats and cyclists.
What is Isabella Water?
Isabella Water is a socially conscious water company founded on the principle that everyone deserves clean water. We have created a product, Isabella Water stainless steel water bottles, to fund well building projects in Africa and Asia.
What Sparked the Formation of Isabella?
Like many of you, I never thought much about where water came from. For me, it was always just there. I grew up near one of the most beautiful beaches in the world. Yet in the morning, I let my sink run for five minutes to heat up. I could go through five plastic water bottles a day—I worked for a private equity real estate company and traveled all the time. I would toss a half-empty bottle before airport security and buy another after. It was so accessible and so easy. This way of thinking has to change.
During my travels, I spent time in towns like Portland and Boulder, where everyone carries reusable water bottles. I became more aware—I was inspired to bring this concept to the South and the Northeast, where reusable bottles were not as prevalent.
Then I was introduced to some facts about about water. Currently, 1 in 8 people don’t have access to clean drinking water, and it only takes $20.00 on average to build a well project. This became a turning point for me.
In 2010, I left corporate America to establish Isabella Water. Our mission is to create more awareness for water, because everyone deserves clean water. I decided the fastest way to make that cultural shift is to give people more incentive to feel good about drinking out of reusable water bottles. We hope it gets people to feel good about what they drink out of and promotes our values of health, the environment and altruism.
How Did Isabella Get Its Name?
Isabella is actually the name of a beach that I grew up on. It is where I spent my formative years cultivating my love and passion for water. I love water and I love helping people. I made those two fit into a sustainable business, and Isabella Water was born.
What’s Behind Isabella’s Logo?
Our logo was designed by a graphic artist from Indonesia. We held a global contest and received nearly 450 entries from over 20 countries.
What’s Behind the Buy Locally. Give Globally. Tour 2010?
Our tour has been designed to tap into local communities and retailers through exciting events. We’re hitting 10 markets in 10 weeks, where we’ll have fun stunts designed to engage and educate the community. Life is meant to be lived and experienced, and the bottles are going to do that. That’s what this brand is all about.
Health Facts
The human brain is composed of 95% water, lungs are 90% water, and blood is 82% water.
75% of Americans are chronically dehydrated.
Clear plastic bottles inherently house chemicals that can contaminate water or other stored liquids or solids.
70% of preschool children don’t drink enough water during the day, or mistake thirst for hunger.
Water is the single most important catalyst for losing weight.
Altruistic Facts
People in Africa spend over 40 billion hours a year walking for water.
Clean water can reduce water-related deaths by 21%, and hand washing by 45%.
Almost a billion people, or 1 in 8, don’t have access to clean water..
5,500 deaths can be attributed to not having access to clean water—more than hunger, war, AIDS, and natural disasters.
The poorest households may spend up to 11% of their income on access to clean water.
Environmental Facts
The US is the world’s largest bottled water consumer—in spite of the abundance of clean water.
In 2008, the US used enough plastic bottles to circle the earth 190 times.
69% of plastic water bottles end up in the trash, not the recycle bin.
Only 2% of the earth’s water is fresh, drinkable water, the other 98% is salt water.
To produce plastic bottles, manufacturers use 17 million barrels of crude oil—it takes 2,000 times more energy to make plastic bottles than to make tap water.
My Review!
If you never buy another water bottle in your life, you absolutely need to buy this one! I certainly was surprised when I opened the box! I really don't know what I was expecting! After all, a water bottle is a water bottle is a water bottle! But the Isabella Water bottle is top of the line fantastic. I love the feel of it in my hand. The stainless steel is a big plus for me! I received the blue bottle. I've always loved drinking water from a blue water bottle for some reason. This highest quality steel has no liners, so flavors don't affect the taste of your water! It's TOXIN-FREE and 100% RECYCLABLE!
And YES! It's wide-mouth design fits ice cubes easily! What a great gift this would make for anyone. Plus knowing that $10 of every purchase will help fund a well to provide clean water to Africa or Asia makes the spirit of Christmas very clear!
Thanks, Nick Ogden!
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Disclosure: I received the Isabella Water Bottle in order to conduct an honest review. No monetary agreement was contracted. At no timedid this company ask for a favorable review! If I say something is good, then IT IS GOOD!
1 comment:
I really like it when people come together and share thoughts.
Great site, stick with it!
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